Email Marketing

mlm-Email-MarketingAn article by Joy Gendusa offering great insight into bettering your email marketing strategy….

Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation.

Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact.

Yet… 48% of salespeople never follow up with a prospect; 25% of salespeople make a second contact, then stop; and just 12% of salespeople make more than three contacts.

Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Enter drip email marketing: To nurture leads, you can send a series of emails on a set schedule—a drip email campaign—to your prospects until they become ready to buy.

Now, let’s talk about how to create effective drip email campaigns. It only takes four simple steps.

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