Email Marketing: A Small Business Guide

This is a great article from Chad Brooks, BusinessNewsDaily Senior Writer.  It touches on a little of everything Email…..


Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers.

Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts on email campaigns. A study from email marketing provider iContact revealed that small and midsize businesses are now dedicating the largest share of their marketing budgets to email campaigns.

Whether it’s to share company news, highlight products and services, or entice consumers with promotions, businesses are finding a wide variety of uses for email marketing.